by Alex O'Byrne | Apr 22, 2016 | Online Marketing, Social Media
Unleashing the power of data There is no social media website out there bigger than Facebook. There never was one, and with the fracturing of the social media, there might never be one as big as Facebook. We know that Facebook is a great tool to do...
by Alex O'Byrne | Nov 19, 2015 | SEO
SEO specialists must move beyond relying on traditional keywords based strategies for content creation and management, and instead create more engaging experiences for the business’s target audience. As the demand for more valuable content grows, businesses are...
by Alex O'Byrne | Nov 5, 2015 | Online Marketing
Tell me. That last content piece you posted, is it answerable to any marketing metrics? How many, and why? Can’t remember? Given how ferocious your target audience probably is for more content, it’s understandable when marketers lose track of their marketing metrics...
by Alex O'Byrne | Oct 29, 2015 | Online Marketing, Social Media
Are you sure you’re doing everything right on social media marketing front? You may think so, but given how limited space your target audience has in their newsfeeds (and patience for scrolling), you are best advised to review you social media marketing...
by Alex O'Byrne | Oct 22, 2015 | Copywriting, Email Marketing, Online Marketing
It’s a taboo. It has to be. I mean, why else would we mysteriously forget to credit the subject line of that last “awesome” article/ email we shared/forwarded? Comes back at you doesn’t it? Although a small part of your entire marketing...
by Alex O'Byrne | Sep 29, 2015 | E-commerce, Online Marketing, Website Design
eCommerce websites are often considered as extensions of the business’s or retail store’s inventory, simply moved online. As a result, we see two things: An information overload — pages upon pages of product categories with thin content in product...
