“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu
Many people approach online marketing without much of a strategy at all. They look at all the options available to them – PPC, social media marketing, SEO, content marketing, video marketing, and more – then they try to do a little bit of everything to see “what sticks.”
That’s like trying to throw a thousand un-baited hooks in a pond hoping a fish bites one of them rather than finding out what kind of fish you want to catch, where that fish usually dwells in the pond, and what kind of bait that fish responds to. One is a careless tactic, the other is a careful strategy.
Here at Online Marketing Whiz we’re 90% strategy, 10% expert execution.
How We Strategise For Your Benefit
We Understand Your Business
Our first step to developing any strategy is to first understand who we’re working with and what they do. We don’t just stop at, “this is our business and this is our product” we want to know the soul of your business, your management, your staff, and the ins and outs of your product.
We Position You
After we’ve performed recon on your target audience, we turn our attention back to your business and figure out ways to position your brand online in such a way that will make your target audience take action and pull the trigger on what you’re offering.
We Understand Your Audience
Once we gain a deep understanding of your business and services, we turn our attention to studying your target audience. We find out about their habits, their wants, their needs, what they react to emotionally, where they are, who they are, and what they do online.
We Work in The Short and Long Term
“You’ve got to deliver on short-range commitments, while you develop a long-range strategy and vision and implement it.” – Jack Weich
You want results fast, and so do we. You also want results that last, and so – again – do we. Because of this, we utilize both short term and long-term strategies. In the short term, we seek to create actionable conversions that provide instant results and revenue. In the long term, we seek to build up loyal customers and clients with strong nurturing and retention methods to ensure you have buyers for life.