by Alex O'Byrne | Oct 29, 2015 | Online Marketing, Social Media
Are you sure you’re doing everything right on social media marketing front? You may think so, but given how limited space your target audience has in their newsfeeds (and patience for scrolling), you are best advised to review you social media marketing...
by Alex O'Byrne | Oct 22, 2015 | Copywriting, Email Marketing, Online Marketing
It’s a taboo. It has to be. I mean, why else would we mysteriously forget to credit the subject line of that last “awesome” article/ email we shared/forwarded? Comes back at you doesn’t it? Although a small part of your entire marketing...
by Alex O'Byrne | Sep 29, 2015 | E-commerce, Online Marketing, Website Design
eCommerce websites are often considered as extensions of the business’s or retail store’s inventory, simply moved online. As a result, we see two things: An information overload — pages upon pages of product categories with thin content in product...
by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO
In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...
by Alex O'Byrne | Sep 15, 2015 | Google Adwords, Remarketing
Remarketing? Isn’t that different from retargeting ads? An odd question to start a “how to” post on setting up dynamic remarketing campaigns isn’t it? Yes it is. And yes, remarketing is different from retargeting — especially in the world of...
