The Internet is always changing and, if your website doesn’t change with it, you could become irrelevant in no time.
Since 2011– not that long ago by many people’s standards – Google has changed its algorithm three times. These were not minor changes by any means and, if you built your website even a couple of years ago, you have been affected by algorithm changes.
Not only that, since 2011 the way most people access the Internet, on average, has changed dramatically with the majority of users accessing the Web via mobile devices while the amount (and duration) of users browsing on Laptops and desktops keeps falling.
If your website isn’t “responsive” and optimized across all mobile devices and platforms – as well as on desktop and laptops – you’re alienating a huge number of your visitors.
Whether your website has fallen behind modern design and functionality trends over the last few years or you want to give your website more functionality and features in an attempt to expand what you offer users, we here at Online Marketing Whiz offer a comprehensive revamp in order to get your website where it needs to be now to accommodate the needs of current Internet users.
How Do You Know if You Need a Website Revamp?
Your Website Is Two Years or Older
If your website is two years old (or older) chances are you have been affected by Google algorithm changes and need to update. Not only that, your website may not have been designed responsively and doesn’t display well on mobile devices. If this is the case, updating your website to comply with current Google standards and ensuring it displays optimally across all modern devices and platforms is vital.
You Need to Introduce New Functionality
If you need to introduce new functionality to your website, congratulations – your business is growing and that’s a great thing. Let’s say, for example, you’re a restaurant who originally built your website to be nothing more than a source of information (menu, contact, and address), but now you want to allow visitors to make orders straight through your website. Or, let’s say you’re a brick-and-mortar retailer who sells custom clothing and your original website simply displayed your stock and information, but now you want to include an ecommerce store on your website allowing visitors to make purchases directly online. No matter what your goals are for introducing new functionality, in most cases you don’t need to completely redo your website in order to revamp it with new functionality. Think of it as changing the engine in your car – it looks the same, but it just runs better.
You Don’t Have a CMS
CMS stands for Content Management System. If your website was built from scratch by a web development company and you don’t have any control over changes (in other words you’re not able manually update pages, add pictures, and change content) then chances are you don’t have a CMS. Not having control over your website whenever you want as well as having the ability to allow other members of your staff to access and update certain aspects of your website, can make you completely powerless by forcing you to always contact a web development professional in order to perform even the simplest content updates. If this sounds like you, we will be able to revamp your website in a way that provides you control over your content.
Ready to Revamp Your Website?
If you’re ready to revamp your website and ensure it is up to current Google standards, design standards, and is fully functional for your new and emerging business goals, then contact our team of web development whizzes for a free consultation. We’ll look over your current website, learn about your goals, and tell you how we can help get your site back on track.