In today’s world, where do people spend most of their time online? Social media. Social platforms are where we keep up with news, stay current on trends, share with our friends, and stay connected in a myriad of various ways. Because of this, it is a ripe environment for advertising in order to gain new clients and customers.
Considering the fact that many people prefer to stay up to date with local businesses via Facebook, Linkedin, and Twitter – for example – it’s the ideal location to reach out to your target audience. Not only that, people are transparent on social media.
Every day they display their likes, interest, and actions. This makes it easy to laser-target your audience based on their clearly displayed interests, actions, and posts.
If someone has already shown in their everyday use of social media that they are interested in the exact things your business offers, they are much more likely to become clients and customers.
How Social Media Marketing Helps Your Business
Unlike search engine PPC ads, which target the things people are searching for, social media advertising allows our team to target based on demographic. For example – sex, age, marital status, job status, job position, and exact location. For businesses who cater to very niche demographics due to a gender-specific product – for example – this is the perfect way to reach directly out and touch your target, convincing them to take action.
Aside from demographics-based targeting, social media advertising also allows you to target people based on their interests. Facebook, for example, records what kind of pages people are “Liking” and engaging with, as well as what people are typing into Google and posting about. This allows us narrow down our marketing efforts and hyper-focus on only those in your target demographic who have displayed actionable interest in the type of products/services you offer.
Has anyone in your target audience spent a certain amount of money online in the last 30 days? Have they checked into any of the areas close to your business via social media indicating that they frequent the area you’re located? These actions can be targeted to ensure you reach out to people who are more likely to take similar actions when it comes to your business and services.