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How Can I Use Facebook To Advertise My Small Business?
Unleashing the power of data There is no social media website out there bigger than Facebook. There never was one, and with the fracturing of the social media, there might never be one as big as Facebook. We know that Facebook is a great tool to do...
3 Skills all SEOs Need to Have
SEO specialists must move beyond relying on traditional keywords based strategies for content creation and management, and instead create more engaging experiences for the business's target audience. As the demand for more valuable content grows, businesses are...
9 Marketing Metrics You Should Know
Tell me. That last content piece you posted, is it answerable to any marketing metrics? How many, and why? Can’t remember? Given how ferocious your target audience probably is for more content, it’s understandable when marketers lose track of their marketing metrics...
9 Social Media Practices in 2015 You Should Dump Right Now
Are you sure you're doing everything right on social media marketing front? You may think so, but given how limited space your target audience has in their newsfeeds (and patience for scrolling), you are best advised to review you social media marketing practices....
13 Ways to Improve Subject Lines In Your Emails
It's a taboo. It has to be. I mean, why else would we mysteriously forget to credit the subject line of that last "awesome" article/ email we shared/forwarded? Comes back at you doesn't it? Although a small part of your entire marketing campaign, a killer email...
How Your Web Design Complements Your E-Commerce Strategy
eCommerce websites are often considered as extensions of the business's or retail store's inventory, simply moved online. As a result, we see two things: An information overload — pages upon pages of product categories with thin content in product descriptions, that...
How to Write Product Descriptions for Man and Machine
In this article I'll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It's a medium of communication. Create nothing but epic shit. Create content that inspires people, changes lives,...
Setting up a KILLER dynamic remarketing campaign through Google Adwords
Remarketing? Isn't that different from retargeting ads? An odd question to start a "how to" post on setting up dynamic remarketing campaigns isn't it? Yes it is. And yes, remarketing is different from retargeting — especially in the world of online retail and the...
Marketing Automation, SEO, and their Mutual Relationship
Marketers rely on marketing automation platforms for simplifying campaign management, driving qualified traffic, sharing valuable content, creating leads, and converting them into customers. Over the past few years, we have become accustomed to relying on these...
How To Boost Your Search Engine Rankings With Social Media Backlinks
Carefully curated by marketers, envied by competitors, and hunted by crawlers, strong backlinks always receive a curt nod from the Search Giant. Inbound links are a crucial part of the SEO strategy. They inform the search engines about the authenticity of your brand,...
Using Video Backgrounds in Web Design
5-8 seconds. That's all the pitch-time your website has to LOAD, HOOK and HOLD, and ENGAGE your visitor. Irrespective of your genre, the target of your website design is to tell a compelling story and convey the right message to your prospective audience. Given...
How to Create an Effective Bing Ad Marketing Campaign
In a highly competitive marketplace, creating effective marketing campaigns is crucial for increasing visibility and establishing online presence. Business owners and marketers often experience less than satisfactory results from Bing Ads, primarily because they often...