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How Your Web Design Complements Your E-Commerce Strategy

by Alex O'Byrne | Sep 29, 2015 | E-commerce, Online Marketing, Website Design

eCommerce websites are often considered as extensions of the business’s or retail store’s inventory, simply moved online. As a result, we see two things: An information overload — pages upon pages of product categories with thin content in product...
How to Write Product Descriptions for Man and Machine

How to Write Product Descriptions for Man and Machine

by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO

In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...

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