by Alex O'Byrne | Sep 29, 2015 | E-commerce, Online Marketing, Website Design
eCommerce websites are often considered as extensions of the business’s or retail store’s inventory, simply moved online. As a result, we see two things: An information overload — pages upon pages of product categories with thin content in product... 
by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO
In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...