by Alex O'Byrne | Nov 19, 2015 | SEO
SEO specialists must move beyond relying on traditional keywords based strategies for content creation and management, and instead create more engaging experiences for the business’s target audience. As the demand for more valuable content grows, businesses are...
by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO
In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...
by Alex O'Byrne | Sep 8, 2015 | Email Marketing, Online Marketing, SEO
Marketers rely on marketing automation platforms for simplifying campaign management, driving qualified traffic, sharing valuable content, creating leads, and converting them into customers. Over the past few years, we have become accustomed to relying on these...
by Alex O'Byrne | Aug 28, 2015 | SEO, Social Media
Carefully curated by marketers, envied by competitors, and hunted by crawlers, strong backlinks always receive a curt nod from the Search Giant. Inbound links are a crucial part of the SEO strategy. They inform the search engines about the authenticity of your brand,...
by Alex O'Byrne | Jan 22, 2015 | Online Marketing, SEO
There has been alot of talk about what to focus on in the online world to create sales and clients for your business in 2015. There’s been many changes throughout all types of marketing in the last year alone and even more so in the online marketing space, but...