by Alex O'Byrne | Oct 22, 2015 | Copywriting, Email Marketing, Online Marketing
It’s a taboo. It has to be. I mean, why else would we mysteriously forget to credit the subject line of that last “awesome” article/ email we shared/forwarded? Comes back at you doesn’t it? Although a small part of your entire marketing...
by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO
In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...
by Alex O'Byrne | Jul 24, 2015 | Copywriting, Website Design
You have spent a lot of marketing dollars and effort to engage potential customers, curating leads, and filtering them so that (ideally) the most qualified leads reach your landing page.Hence, it is impertinent that the final phase of the marketing effort compels...
