by Alex O'Byrne | Sep 22, 2015 | Copywriting, E-commerce, SEO
In this article I’ll be sharing the THREE wisdoms of writing product descriptions that engage, compel, and sell: Product description is more than copy. It’s a medium of communication. Create nothing but epic shit. Create content that inspires people,...
by Alex O'Byrne | Sep 15, 2015 | Google Adwords, Remarketing
Remarketing? Isn’t that different from retargeting ads? An odd question to start a “how to” post on setting up dynamic remarketing campaigns isn’t it? Yes it is. And yes, remarketing is different from retargeting — especially in the world of...
by Alex O'Byrne | Sep 8, 2015 | Email Marketing, Online Marketing, SEO
Marketers rely on marketing automation platforms for simplifying campaign management, driving qualified traffic, sharing valuable content, creating leads, and converting them into customers. Over the past few years, we have become accustomed to relying on these...
by Alex O'Byrne | Aug 28, 2015 | SEO, Social Media
Carefully curated by marketers, envied by competitors, and hunted by crawlers, strong backlinks always receive a curt nod from the Search Giant. Inbound links are a crucial part of the SEO strategy. They inform the search engines about the authenticity of your brand,...
by Alex O'Byrne | Aug 21, 2015 | Website Design
5-8 seconds. That’s all the pitch-time your website has to LOAD, HOOK and HOLD, and ENGAGE your visitor. Irrespective of your genre, the target of your website design is to tell a compelling story and convey the right message to your prospective audience....
by Alex O'Byrne | Aug 14, 2015 | Bing Ads, Online Marketing
In a highly competitive marketplace, creating effective marketing campaigns is crucial for increasing visibility and establishing online presence. Business owners and marketers often experience less than satisfactory results from Bing Ads, primarily because they often...