If you are asking this question then you have probably asked this one as well: “Do I need digital marketing?”
The thing is, the digital revolution has left no room for this question. Anyone who fails to recognize the impact of digital marketing will pay a heavy price by losing their money and time, or worse, their business altogether. So, whether you are a small business owner or an entrepreneur, YES, you do need digital marketing.
Now that we have cleared this up, let’s see how digital marketing can help your business. If you are venturing into unknown terrain, or have doubts that digital marketing won’t work for your business, let’s just keep them aside and see how you feel after reading this post.
Why you need Digital Marketing?
Okay, I get that this post asks a lot of questions. But asking questions has always been encouraged. How else would you know what’s best for your business?
So, the thing is, without digital marketing, you will miss opportunities you never knew existed and lose business. Utilizing digital marketing will help you to positively impact the relationship between your business and customers, as well as help you reach new customers online. Without digital marketing, you wouldn’t be able to tap into the pool of online customers just waiting to be reeled in!
This is how digital marketing can help your business:
Keeping up with the Competition
Whether you are a small or a large business, you are sure to have some competition. And if your competition is using digital marketing and you are not, then you run the risk of being left behind. Not only this, you miss several online opportunities that you never knew about, if it hadn’t been for digital marketing.
You need to leverage the wondrous world of Internet and let it drive your business growth. Don’t let your competitors stay ahead of you just because you weren’t sure how digital marketing will play out for your business!
The world of digital marketing does not limit you to time or space as compared to traditional marketing. You can reach more people living in different corners of the city, the country or the world, depending on the nature of your business. You get to connect with a wider audience, bring in more leads and experience explosive growth, all while keeping your costs to a minimum.
The best thing about digital marketing is precision. You can reach your target market segments and market your product to your specific niche(s) only. This means you just pay to get your product or service out there in front of people who are already searching for your services.
Connect with your Customers
Digital marketing has made it possible for you to connect with your customers in ways that you never thought possible. Social media platforms have made it easier to communicate with your customers, addressing their queries and letting them know of new product launches and other such news. Just by posting to your page or account, you get to reach thousands or millions of people who follow you, increasing the possibility of increasing your customer base.
Compared to the traditional forms of marketing, the versatile tools, tactics and techniques of digital marketing help you to develop a special kind of relationship with your existing customers at a considerably lower cost.
When you have a working and effective strategy for digital marketing, you can achieve the set of goals and objectives that you have for your business, leading to an improved ROI.
But certain companies lack in this department and do not have clear aims or objectives. In order to reap all the benefits of digital marketing, you should have clear aims and SMART objectives that will align with your digital marketing strategies, promising the best ROI.
Establish yourself as a Market Leader
If you want to establish yourself as the market leader, then you have to dominate the digital landscape in order to do so.
By working on marketing gravity, you will be able to maximize your reach and attract an increased number of people to your unique brand value. But in order for it to be effective, you do need to invest time and resources in digital marketing, committing yourself to the goal of becoming the leader in your industry.
The thing that you need to understand about digital marketing is that it isn’t a separate function of your business. When you integrate digital marketing with traditional marketing and the goals of your company, then your marketing efforts are sure to be rewarded. You will experience more growth, get in more leads and increase your online presence. By integrating digital marketing in your business operations, you will be able to understand the relationship between digital and traditional marketing, leading to an improved ROI in online as well as offline channels.
Avail available Opportunities
Digital marketing helps to bring opportunities to your doorstep. You might think that there aren’t many available opportunities but after using digital marketing, it will come as no surprise that digital marketing opens new doors and helps you take full advantage of the presented opportunities.
Save your Time and Money
Instead of wasting your resources on traditional marketing only, concentrate your marketing efforts largely on digital marketing and integrate it with your traditional marketing efforts. By switching to digital marketing, you get to see more results and save your time and money at the same time. And when you hire external marketing agencies to handle your digital marketing, you get to have professional people marketing your business, and that at a fraction of a cost that you incurred on traditional marketing.
Digital marketing doesn’t just promise increased sales and business growth – it promotes continuous improvement. Tools like Google Analytics can help you review your business and perform specific actions based on the data. This will help you manage and optimize your approach to digital marketing in accordance with your business needs, ensuring continuous improvement of your business and increasing the effectiveness of your digital marketing efforts.
Adapting to Change
The good thing about digital marketing is – it’s digital!
This makes adapting to the changes in technology easier, as compared to traditional marketing. By constantly adapting your business in response to change, you can serve your existing customers better, and ensure sustainable and rapid growth in the future.
Digital Marketing Automation
By venturing into the world of digital marketing, you will be able to utilize and reap benefits of digital marketing automation.
Digital marketing automation refers to software or software-as-a-service (SaaS) that lets you optimize and measure your business efforts, manage complexities, reduce human error and automate repetitive tasks. This marketing tool is very flexible and can be adjusted to address the needs, nature and size of your business. This year, digital marketing automation is the third biggest trend among businesses, just behind content marketing and big data.
Local SEO Services
By employing a digital marketing agency, you will be able to improve your ranking in the search results of the local citizens who are looking for the products and/or services that are offered by your business. The more near the top you are in the search results, the more likely it is that potential customers will land on your page. Some SEO services include:
- Keyword analysis
- Link building
- Target market research
Immortal Brand Value
By adopting digital marketing, you are actually investing in building assets. The media and content that you create today will still be found in a Google search a decade from now. For businesses, media creation has now become as asset which delivers brand value now, and will continue to do so in the coming years.
Some Digital Marketing Facts
If you are still not convinced, here are some top facts for digital marketing to make you reconsider:
- Click through rates are increased by 158% in emails with social sharing buttons
- Almost 50% of businesses have strategies for content marketing
- The 33% of the traffic from the organic search results of Google goes to the first listed item
- Over the next 5 years, the budgets for social media marketing are expected to double
The benefits of digital marketing are countless; I will be writing forever if I were to mention everything that digital marketing can do for your business. But as important as digital marketing is for your business, know that in this digital era ruled by technology, it’s not merely survival of the fittest; you have to play by the same rules or you might risk losing it all. So the question is not whether digital marketing is good for your business or not (it IS), the question is, “How are you going to get the most out of digital marketing in order to stay ahead of the competition and grow your business?”